$punky #381 says:
PUNK is Tribute Brand’s seminal fashion drop bridging the real and virtual world.
PUNK consists of three different items across multiple realities: a physical PUNK tracksuit, $PUNKY virtual pet and PUNK logo. These items are connected through the embedded Tribute Touch chip within PUNK tracksuit for highly personalized multilayered self-expression.
PUNK digital components were introduced late 2022, followed by the launch of physical PUNK tracksuits early 2024, connecting all your realities.