Creaitive Director
2023
From Tribute Text, a free reading archive edited by Tribute Brand
The Punk tracksuit is a 100% cotton packaging for NFC chip also called tracksuit, expected to ship in early 2023.
Holders can connect their NFC-enabled tracksuit with the Tribute App and take $PUNKY for a walk in the physical world using AR, or fully immerse themselves in the virtual world and use $PUNKY as their avatar.
Using the logic of shanzhai and techniques such as distressing Punk tracksuit a tribute to iconic PINK tracksuit by Victoria’s Secret.