Fashion company tailored to all your realities

Tribute Brand creates products and services for multiple realities through innovative use of emerging technologies. Tribute Brand proposes a radical vision for fashion that is multilayered, highly personalized, and tailored to all your realities.

Operating as a collective since its launch in 2020, Tribute Brand garnered a global following with their pioneering digital fashion looks that are now cult favorites. Their highly influential designs led to collaborations with luxury fashion houses, including Jean Paul Gaultier and Carolina Herrera. Initially a digital-only fashion brand, Tribute Brand introduced a vision for fashion ‘tailored to all realities’ with their PUNK collection in 2022, connecting the real and virtual world. For their groundbreaking ODDS collaboration they pioneered generative physical production, allowing for hyper personalization.

Tribute Brand’s co-founder and CEO Gala Marija Vrbanić was recognized by Vogue Business as one of the Top 100 innovators of 2023 whose “aesthetic and process have gone on to influence others”. An initial seed round in 2022 closed at $4.5 million, reflecting the industry’s trust in Tribute Brand’s unique vision.


Our Approach

Tribute Brand interprets fashion through the lens of different mediums and formats, resulting in products that can be experienced in physical and virtual spaces. 

Minimal environmental impact is integral to Tribute Brand’s vision. Virtual fashion is inherently zero waste and arguably the most radical form of sustainable fashion. Craftsmanship and durability are essential to Tribute Brand’s physical products, while proprietary technology enables product transparency and traceability. 

A comprehensive in-house developed infrastructure enables interconnectedness between products across different realities and collections. Current services include Tribute Brand Generator for generative physical and digital products, Tribute Touch NFC-integration, AR experiences via Tribute App, interactive digital 3D objects, avatars, digital skins, and Premium Fitting Service.


Explore with Tribute Text

Learn more by reading Tribute Text - the ‘longest about section in the universe’ - to discover the concepts and ideas behind Tribute Brand’s projects.