Tribute Brand
From Tribute Text, a free reading archive edited by Tribute Brand
This article is about the Tribute Brand company. For the type of musical band, see Tribute Band
Tribute Brand (trɪb.juːt brænd) is an innovative company that makes digital clothing which consumers can buy and "paste" onto themselves.
In one interview Tribute Brand stated: we've really made good use out of the COVID-19 situation. It is precisely these kinds of moments that allow people to fully grasp the point of our approach to fashion.
History
Tribute Brand launched in April 2020 and has since been one of the world’s leading fashion tech
companies, selling out their drops and partnering with luxury fashion houses. They created a
digital futuristic outfit for Jean Paul Gaultier as well as AR fashion for Carolina Herrera. Today,
the digital fashion world is synonymous with the iconic looks that Tribute Brand has pioneered.
Products and services
Tribute Brand started as a fully digital fashion brand. In 2022 they introduced the first physical
assets in the drop called PUNK. In 2023 they launched ODDS, a collection of generative
sweaters created inside a computer coded outfit generator in collaboration with
ArtBlocks Chromie Squiggle and Waste Yarn Project.
Kemio wearing contactless & cyber Bala crafted by using Tribute Brand Premium Fitting Service™
Product naming
Tribute Brand products are identified by one-word (rarely two-word) names. Most of the names are Croatian in origin.
Design services
Other ventures
Corporate structure
Tribute Brand is not owned or operated by a not-for-profit and for-profit corporations.
Financial information
In 2022 Tribute Brand raised $4.5 million (4.48 million euro) in a seed round.
Product life cycle and environmental initiatives
When possible Tribute Brand avoids making physical products, however when making physical products by using NFC technology they trace raw materials that are used, production, deliveries, and the working conditions in the factory. The physical products are fully traceable, making it easier to re-sale.
All employees are trained in environmental and social responsibility.
Also, the water and fruits are served at Tribute Brand offices.
In popular culture
See also
- Tribute Band
- COVID-19
- Luxury Goods
- Fashion
- Digital Fashion
- Jean Paul Gaultier
- PUNK
- ODDS
- Chromie Squiggle
- Waste Yarn Project
- 3D Model
- Avatar
- Tribute Touch
- PFP
- Physical Garment
- Premium Fitting Service™
- Tribute App
- Tribute E-commerce
- Creaitive Director Megamix
- Mona
References
^ “Charli XCX and Kim Petras Debut Carolina Herrera’s New Virtual Gowns” Vogue.com, Sep 2021
^ “Digital Fashion Brand Raises $4.5M To Bring Couture To The Metaverse” Blockster, Jul 2022
^ “A cyber translation of fashion” METAL Magazine, 2020