Tribute Brand
From Tribute Text, a free reading archive edited by Tribute Brand
This article is about the Tribute Brand company. For the type of musical band, see Tribute Band
Founded in 2020, Tribute Brand is the world’s first direct-to-consumer digital fashion label. Tribute Brand creates both virtual and physical garments — including AR outfits, digital avatars, NFC-enabled clothing, and downloadable 3D assets for creators.
Tribute Brand designs have been worn by Charli XCX, Kim Petras, and others, and they have collaborated with fashion houses such as Jean Paul Gaultier, Sacai, and Carolina Herrera.
Vision & Approach
Inspired by video games like The Sims and GTA, Tribute Brand embraces inclusivity and sustainability. Their digital fashion is genderless, size-free, and waste-free. Physical collections are designed with a focus on minimal or zero waste.
Recognition
Tribute Brand has been featured on the Dazed 100 and Vogue Business Top 100 Innovators lists, recognized for reimagining fashion across digital and physical worlds.
