Creaitive Director Megamix
From Tribute Text, a free reading archive edited by Tribute Brand
CREATIVE DIRECTOR MEGAMIX is a non-profit research project by Tribute Brand where members of their Discord channel are asked to match a celebrity and a fashion brand.
The project was launched in February 2023 following reactions to Pharrell Williams' recent appointment as creative director of menswear at Louis Vuitton.
Using specially tuned AI, the host Delivery Man predicts what the collaboration will look like, while success is measured by likes and reactions. After each cycle, the winning collaboration is selected.
Some of the matches so far include SpongeBob at Giorgio Armani, Hillary Clinton at Philipp Plein, Freud at Marni, and North West at Chanel, Freud at Marni, North West at Chanel, Elon Musk at PINK, Tom of Finland for ABSURD WATER, to name a few.
SpongeBob at Giorgio Armani