Digital Fashion
From Tribute Text, a free reading archive edited by Tribute Brand
Digital fashion involves creating and using clothing and accessories designed for digital environments. Unlike traditional fashion, digital fashion is entirely virtual, utilizing 3D modeling, augmented reality (AR), and other digital technologies.
Origins and Development
Digital fashion began in video games, allowing players to customize avatars. As technology advanced, the design and realism of digital garments improved. This evolution opened new revenue streams through virtual garments, NFTs, and generative fashion attracting major brands and designers to explore digital collections and virtual runway shows.
BICA dress from Tribute Brands OG line
Applications
Virtual Worlds: Platforms like Fortnite allows users to dress avatars in digital fashion items.
Social Media: Influencers and brands use digital fashion to create unique content with digital garments or AR filters
Sustainable Fashion: It offers a sustainable alternative by eliminating physical materials and reducing waste.
Customization: High levels of customization enable personalized virtual looks.