Digital Fashion
From Tribute Text, a free reading archive edited by Tribute Brand
Digital fashion involves creating and using virtual clothing and digital accessories designed for virtual environments. Unlike traditional fashion, digital fashion is entirely virtual, utilizing 3D modeling, augmented reality (AR), and other digital technologies.
Origins and Development
Digital fashion began in video games, allowing players to customize avatars. As technology advanced, the design and realism of digital garments improved. This evolution opened new revenue streams through virtual clothing, NFTs, and generative fashion attracting major brands and designers to explore digital fashion collections and virtual runway shows.
BICA dress from Tribute Brands OG line
Applications
Virtual Worlds: Platforms like Roblox and Fortnite allows users to dress avatars in digital fashion.
Social Media: Influencers and brands use digital fashion to create unique content with virtual clothing or AR filters
Sustainable Fashion: Digital fashion offers a sustainable alternative by eliminating physical materials and reducing waste.
Customization: High levels of customization enable personalized digital fashion looks.