SHOP PHYSICAL

Tribute Brand

From Tribute Text, a free reading archive edited by Tribute Brand

This article is about the Tribute Brand company. For the type of musical band, see Tribute Band

Founded in 2020, Tribute Brand is the world’s first direct-to-consumer digital fashion label. Tribute Brand creates both virtual and physical garments — including AR outfits, digital avatars, NFC-enabled clothing, and downloadable 3D assets for creators.

Tribute Brand designs have been worn by Charli XCX, Kim Petras, and others, and they have collaborated with fashion houses such as Jean Paul Gaultier, Sacai, and Carolina Herrera.

Vision & Approach

Inspired by video games like The Sims and GTA, Tribute Brand embraces inclusivity and sustainability. Their digital fashion is genderless, size-free, and waste-free. Physical collections are designed with a focus on minimal or zero waste.

Recognition

Tribute Brand has been featured on the Dazed 100 and Vogue Business Top 100 Innovators lists, recognized for reimagining fashion across digital and physical worlds.

Projects

SHOP DIGITAL

PFS-AI™ — TOOL FOR DIGITAL DRESSING IN TRIBUTE TO™ COLLECTION

UNIFORMA — ZERO-WASTE GARMENTS ENGINEERED WITH CROATIAN UTILITY FACTORIES, DESIGNED FOR FUNCTION AND CONNECTED WITH TRIBUTE TOUCH™ NFC TECH

ODDS — ALGORITHM-DESIGNED, ONE-OF-ONE, ZERO-WASTE SWEATERS BY TRIBUTE BRAND × CHROMIE SQUIGGLE × WASTE YARN PROJECT

PUNK — CONNECTED PHYSICAL TRACKSUIT AND VIRTUAL PET

TRIBUTE BRAND X CAROLINA HERRERA

TRIBUTE BRAND X JEAN PAUL GAULTIER X SACAI

MIXED REALITY SHOW AT LOS ANGELES FASHION WEEK 2024 IN COLLABORATION WITH STYPE.TV

AR COCKTAIL FILTERS PAIRED WITH ONE-OF-A-KIND, ZERO-WASTE ODDS SWEATERS, A COLLABORATION WITH ILEGALA CLUB

TRIBUTE TAVERN — FORTNITE EXPERIENCE AND PARIS FASHION WEEK PARTY

CREATIVE DIRECTOR — A COLLABORATION BY TRIBUTE BRAND AND DISCORD COMMUNITY, POWERED BY GENERATIVE AI

ROLE PLAY — A COLLECTION OF GAMING SKINS FOR DECENTRALAND

PEPA PARIS — AN AR COLLECTION OF VIRTUAL PETS AND ACCESSORIES

PUNK STORE — VIRTUAL GAME AND STOREFRONT FOR THE PUNK PROJECT, BUILT IN MONA

THE REAL DEAL — EXPLORING FASHION’S FUNCTION IN ITS EVOLUTION FROM PHYSICAL TO VIRTUAL

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Digital Garment

From Tribute Text, a free reading archive edited by Tribute Brand

Digital garment relies on 3D software or artificial intelligence to produce data-intensive digital 3D garment simulations.

Digital garments can be worn and presented in virtual environments, social media, online gaming, virtual reality (VR), and augmented reality (AR) platforms.

HANA AR filter made through Creaitive Director Megamix challenge

Use

Digital garment inside a video game

Video games play an important role in contributing to the development of digital fashion in general, first beginning with dress-up games that used avatars and allowed players to select garments.

Physical garments from fashion brands are often copied and adapted into the aesthetics of games. During the COVID-19 confinement users started recreating outfits from different fashion brands, including Chanel, Gucci, and Versace. This made video games a platform for users to express themselves beyond their avatar and combine the self-expression of fashion into the digital gaming realm.

Social media

Virtual dressing room

A virtual dressing room (also often referred to as a virtual fitting room and virtual changing room although they do perform different functions) is the online equivalent of the near-ubiquitous in-store changing room – that is, it enables shoppers to ‘try on’ different outfits and to check one or more of size, fit or style, but virtually rather than physically often using AR technology.

Other

Sustainability

The field contributes to the development of a more sustainable future for the fashion industry It has often been praised as an answer to ethical and creative concerns of traditional fashion by promoting innovation, reducing waste, and encouraging conscious consumption.