The PUNK store is a virtual store for the Tribute Brand's PUNK brand, providing a community space for PUNK holders to play and socialize as $PUNKY, a virtual 3D creature and a unique-to-holder VRM avatar. This virtual store, along with other virtual spaces, is accessible within MONA, an interactive world platform. Open 24/7 and designed as a dance floor with music spread over multiple floors, the store allows users to indulge in multisensory exploration. Located on a small private island, it provides the perfect shelter for the young, wild, and free.
As of 2023, the store features at least nine different music floors, its own underground sewerage system, and a stair-like lettering construction composed of three main Espresso Martini ingredients; success, health, and happiness. The purpose of this construction is unclear.